SITE SELECTION

RELATIONSHIP

Wetzel's Pretzel is heavily involved with the franchise candidate on site selection. We leverage our relationship with landlords to identify and qualify prime real estate opportunities.

ANALYTICS

Wetzel's employs demographic, mapping, and market planning analytics to identify key real estate targets in each geographic market.

QUALIFICATION PROCESS ASSISTANCE

Wetzel's will help guide you through the site qualification process and even complete market tours of real estate with you when appropriate.

FLEXIBLE STORE DESIGN

Our store design is flexible and allows Wetzel’s Pretzels to fit a variety of spaces and sizes. Generally, our in-line stores are 600 square feet in size.

We can also deploy in:

• Kiosk locations
• Remote Mobile Units (requires a baking location to support)
• Designs specific to entertainment, tourist, stadium and other high foot traffic locations