Franchising Made Easy

Wetzel’s Pretzels is seeking qualified multi-unit franchisees to partner with us. Our (franchise) development team will be there to help you every step of the way. Scroll down to learn more about the process of becoming a franchisee, the cost and requirements, and our training & support system.

The Process

STEP

1

DOUGH DILIGENCE

FINANCIAL REQUIREMENTS

Minimum net worth of $200,000 with at least $60,000 in liquid assets.

TERMS OF AGREEMENT

Royalty Fee: Seven percent, (7%).

Ad Fund Royalty: One percent (1%) below Royalty Fee.

The initial term of the lease will begin on the "Start Date" and will continue for a period of ten (10) years, or the length of the lease, whichever is shorter.

Your initial investment consists of the franchise fee, equipment, leasehold improvements (construction), signage, and inventory. A breakdown of the estimated initial costs required to open a Wetzel's Pretzels store is shown above. These estimates are exclusive of any consultant, architect, engineer, project supervision, attorney's fees, or landlord deposits which may be applicable. The estimates for construction will vary, based on a wide range of store sizes, configurations, and regional variations in construction cost.

Inquiry Form

STEP 

2

APPLY & QUALIFY

• Submit your application; the Development Team will schedule a phone interview to further explore opportunities and requirements.

• If pre-qualified, we will send you our Franchise Disclosure Document and ask that you submit your business plan and background verification.

Apply & Qualify

STEP

3

APPROVE & MOVE

• If green lit, it’s time to meet in person.

• Schedule a Discovery Day at our Corporate Office to discuss your detailed business plan.

• With the aid of our Real Estate Department, select the ideal location for your new Wetzel’s Pretzels bakery.

STEP

4

TRAINING & SUPPORT

• We have negotiated Nationwide product and supply contracts and have a network of food service distributors to reach you anywhere.

• It’s a simple business model – we keep training simple & fun. Spend one week at our Corporate Headquarters learning the business in our LEAD award winning training program, and one week in the store…where the real action happens!

STEP

5

BUILD & LAUNCH

• Our Construction Team will guide you through the building process and a Field Business Manager will be on site to support you during the pre-opening days.

• At long last, it's time to make some delicious pretzels and make your mark. Grand opening awaits!

  • "I have tried running other fast food franchises and none of them compare to Wetzel’s in terms of ease of operation and profitability. I have 28 Wetzel’s locations today and plan to open 5 – 7 per year over the next three years."

    - Sai Hossain

    "I have tried running other fast food franchises and none of them compare to Wetzel’s in terms of ease of operation and profitability. I have 28 Wetzel’s locations today and plan to open 5 – 7 per year over the next three years."

    - Sai Hossain

    ★ ★ ★ ★ ★

    Sai Hossain

  • "My brother and I started with two Wetzel’s Pretzels locations in 2004 and we now have seven locations. The business has exceeded our wildest expectations! We plan to open 2 -3 locations per year over the next five years."

    - Jung Cho

    "My brother and I started with two Wetzel’s Pretzels locations in 2004 and we now have seven locations. The business has exceeded our wildest expectations! We plan to open 2 -3 locations per year over the next five years."

    - Jung Cho

    ★ ★ ★ ★ ★

    Jung Cho

  • "My husband and I bought a Wetzel’s in 2004 and now have two locations. We love the business because it is straightforward and easy to run, the customers LOVE the product and Wetzel’s provides us with outstanding support."

    - Sherri Beithman, Survivor Finalist 2012

    "My husband and I bought a Wetzel’s in 2004 and now have two locations. We love the business because it is straightforward and easy to run, the customers LOVE the product and Wetzel’s provides us with outstanding support."

    - Sherri Beithman, Survivor Finalist 2012

    ★ ★ ★ ★ ★

    Sherri Beithman