Wetzel’s crafts various formats to take ‘pretzels to the people’

Wetzels Pretzels Alternative Format

Company CEO Jennifer Schuler outlines plans from large-scale Twisted to food trucks and small kiosks Wetzel’s Pretzels is crafting plans for a stand-alone Twisted by Wetzel’s large format unit as it continues to offer a portfolio of sizes that range from kiosks in department stores and convenience stores to food trucks. Jennifer Schuler, CEO of … Read more

Delivering a Wetz in a lifetime Experience

CEO Jennifer Schuler was featured in Franchise Update’s Annual Women’s Issue. Check out page 36 to read more about her leadership style, long-term goals for Wetzel’s Pretzels and how she finds work/life balance. 

Wetzel’s Pretzels Opens New Location in LAX

California’s beloved snack icon, Wetzel’s Pretzels (Wetzel’s), is earning its wings with a new location at the famed Los Angeles International Airport (LAX). Read more about where to get your fresh-baked goodies at the world’s third busiest airport in QSR Magazine.

Wetzel’s Pretzels Drives Historic 2021 Sales Performance; Sees Continued Growth Across All Brand Metrics in 2022

Wetzels Pretzels Logo

Iconic Snacking Leader Keeps the Good Times Rolling through Impactful Nationwide Marketing, Robust Franchise Growth and Prestigious Industry Awards PASADENA, Calif., March 17, 2022 /PRNewswire/ — The good times keep rolling for Wetzel’s Pretzels (Wetzel’s) as the innovative snacking leader celebrates a record-setting 2021, with systemwide sales surging past previous heights. With over 25 years … Read more

Wetzel’s Pretzels CMO Finds Strength in Running and Seeks Out the Scary

Kim Freer

In her monthly “Grab Bag” column for Franchise Times, Editor in Chief Laura Michaels asks the tough questions—What superhero power would you most like to have? What’s the weirdest thing you’ve ever eaten?—to show a side of franchising execs you don’t normally see. Who would play you in the biopic about your life? I’ve always … Read more

Wetzel’s Pretzels Cruises in Rose Parade

The 2022 Wetzel's Pretzel float "California Cruisin"

Wetzel’s entered 2022 with a big W, rolling down Colorado Boulevard with its debut float in the Rose Parade®. The float, which featured several franchisees from across North America, brought the spirit of the #WetzSide with classic California icons and a spectacular beach party. How many pretzels did you spot? Get all the details in … Read more