Kim Freer, Wetzel’s Pretzel’s Chief Marketing Director, recently spoke with Nation’s Restaurant News about how we plan to elevate our digital infrastructure.
“Before, the snack was a treat at the end of a retail shift or at the end of a shopping trip […] But how do we make the transition to a digital food court or become more of a destination? There are many opportunities to deliver handheld happiness to our guests,” she said. “We continue to lean into this idea of accessibility. […] This flexibility of format has allowed us to go into new areas like tourist locations, convenience stores, Walmart and food trucks as well.”
Listen to her interview with Nation’s Restaurant News here.
