“I’ve always admired Wetzel’s Pretzel’s for its crazy good food and distinctive voice. It’s a beloved, established brand that continues to innovate and iterate. We’re making our fresh made and fresh squeezed menu items available in a variety of flavors, and adapting our concept into various formats,” said Kim Freer. “Fans continue to rave about their Wetzel’s experience, so we’re on a mission to make enjoying a hot pretzel even easier and more convenient than ever before.”
Recognized as a proven leader in the restaurant industry, Kim Freer brings a wealth of franchise marketing experience across a portfolio of nationally recognized brands. In her new role with the iconic pretzel brand, Freer will support its continued growth, with enhancements to its menu, ease of ordering and digital infrastructure.