Wetzel’s Pretzels (Wetzel’s), the beloved snack category leader, is turning heads with its unrelenting sales and unit growthThrough mid-year, Wetzel’s drove an impressive 9.1% increase in same-store sales and a remarkable 6.3% uptick in foot traffic, demonstrating unwavering consumer appeal. Key company initiatives are striking a chord with both pretzel-thusiasts and franchise investors nationwide, as the brand opened 20 new bakeries through Q2, marching toward a historic milestone, its 400th location. 

“Fueled by innovative marketing, digital enhancements, and a variety of flexible store formats, Wetzel’s continues to set new high-water marks for AUV and store growth,” said Vincent Montanelli, COO of Wetzel’s Pretzels. “After finishing 2022 with a 35% increase in same-store sales versus 2019, we’re excited to see that momentum continuing this calendar year and look forward to the rest of 2023 and beyond, as we continue to craft moments of handheld happiness, one delicious pretzel at a time.”

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