Wetzel’s Pretzels grows through innovation

“Fueled by innovative marketing, digital enhancements, and a variety of flexible store formats, Wetzel’s continues to set new high-water marks for AUV and store growth,” says Vincent Montanelli, chief operating officer of Wetzel’s Pretzels. “After finishing 2022 with a 35 percent increase in same-store sales versus 2019, we’re excited to see that momentum continuing this calendar year and look forward to the rest of 2023 and beyond, as we continue to craft moments of handheld happiness, one delicious pretzel at a time.”

Check out the full article on BakeMag.com HERE.

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