Wetzel’s Pretzels Launches New Concept Built for Gen Z

With the ability to “unlock a powerful new pathway for expansion,” Wetzel’s Pretzels lifted the lid off a new storefront concept Wednesday called “Twisted by Wetzel’s.” The chain referred to it as a “street concept” designed to satisfy millennial and Gen Z tastes through “an expansive, innovative menu curated to provide an array of imaginative and elevated options.”

Click here to read more about the debut location

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