Article Source: Retail & Restaurant Facility Business
Wetzel’s Pretzels recently opened two new franchise locations in Bakersfield, Calif., and Henderson, Nev., within Walmart stores. The openings inside both Walmart stores exhibit the mutually beneficial relationship between the pair of dominant brands.
“The success we’ve seen from our existing Walmart partnerships has been phenomenal, with our locations performing well beyond expectations,” says Jennifer Schuler, CEO of Pasadena, Calif.-based Wetzel’s Pretzels. “We look forward to continuing to expand our relationship with Walmart and provide yet another convenient way to ‘Bring Pretzels to the People.’”
Like all Wetzel’s locations, the novel bakery format offers shoppers the same fresh, high-quality pretzels they have come to expect at traditional locations. Likewise, the store-within-a-store format highlights the flexibility of the Wetzel’s concept, scaling to fit into an assortment of spaces including larger food courts, mid-mall venues, sports arenas, convenience stores, kiosks and even food trucks.
“I’ve tried running other fast-food franchises and none of them compares to Wetzel’s in terms of ease of operations and profitability,” says Sai Hossain, multi-unit franchise owner of Wetzel’s Pretzels including Wetzel’s in Bakersfield Walmart. “I already have more than 40 Wetzel’s locations and plan to open even more over the next couple of years.”
In Henderson, franchise owners Shawn and Haihua Oleston are first-time Wetzel’s franchisees, but are expanding upon the success of Wetzel’s inside Walmart.
Founded in 1994 in Pasadena, Calif., and radiating West Coast vibes, Wetzel’s inspires a fanatical following. Wetzel’s is continuing to foster partnerships with major brands like Walmart alongside other innovative storefronts. Today, Wetzel’s Pretzels has grown to more than 300 bakeries, including premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk™. In 2021, the brand opened doors to 25 new stores of all shapes and sizes and will double that in 2022 with 50 locations in the development pipeline. For more information, visit www.wetzelsfranchising.com.