Wetzel’s Pretzels is preparing its biggest store pipeline in company history. These growth plans will expand the chain’s non-traditional footprint via convenience stores, food trucks and large retailers like Walmart and Macy’s. Wetzel’s, which has about 370 units, plans to open its 400th location in 2023.
How Wetzel’s Pretzels Built a Pipeline to Reach 400 Units This Year
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