Wetzel’s Pretzels Reflects on Successful 2024

Article Source: QSR

Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, twisted a complete year in 2024, reflecting on unprecedented growth, innovation, and the brand’s 30th-anniversary celebration.

In 2024, Wetzel’s Pretzels accomplished significant milestones, opening its 400^th store as well as setting a record for opening its most locations in a single year. The brand also expanded internationally, signing a strategic agreement to develop in Indonesia. This marks Wetzel’s first push into the Indonesian market, offering consumers a taste of its iconic pretzels. Wetzel’s also continued to innovate and expand its footprint through its “Bringing Pretzels to the People” initiative, reaching untapped markets and strengthening partnerships with Walmart, Macy’s, and shopping centers. As the brand bakes its way into 2025, the brand anticipates another year of continued growth and bringing handheld happiness to customers and Wetzel’s worldwide.

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