Wetzel’s Pretzels Banner Year Sets the Stage for Historic 2023

Wetzel’s Pretzels (Wetzel’s), the leader in snacking for pretzel lovers across the nation, formulated the perfect recipe for 2022. The iconic brand drove 11.3% same-store-sales growth, building upon the nearly 24% increase the year prior versus 2019, combining for a jaw-dropping 3-year improvement of 35%. Unrelenting sales growth and national brand exposure have catapulted franchise interest to an all-time high, creating an unprecedented store pipeline for the year ahead.

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