Wetzel’s Sets New Table

Twisted by Wetzel's Interior

Article Source: LA Business Journal

For the better part of its history, Pasadena-based fast-food company Wetzel’s Pretzels has made its money by selling pretzels, hot dogs and lemonade in shopping malls across the nation.

But it’s now expanding outside of shopping malls by creating standalone locations. The new concept, called Twisted by Wetzel’s, has already launched at two locations in suburban neighborhoods in Orange County and Phoenix.

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