Why Wetzel’s Pretzels is heading back to the mall with a Macy’s partnership

Wetzel’s Pretzels — the 350-unit pretzel chain with locations mostly in California and Arizona — is expanding its store prototype horizons with a partnership with Macy’s. The pretzel chain opened a kiosk inside the Macy’s located at the South Coast Plaza mall in Costa Mesa, Calif. with the intent of expanding its retail footprint soon to other shopping experiences, like Lowe’s and Home Depot.

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