Kim Freer is the Chief Marketing Officer at Wetzel’s Pretzels, a fun-loving, iconic 370-unit bakery chain where she’s used national brand exposure, digital transformation, and successful new product introductions to catapult the company to record sales and create unprecedented store pipeline growth. Prior to joining Wetzel’s, some of Kim’s experiences included serving as the Vice President of Brand Marketing for Blaze Fast Fire’d Pizza — then known as “the fastest-growing restaurant in the history of food” — and managing Subway restaurants’ local store marketing for thousands of locations across the Western United States. Today, at Wetzel’s, Freer leads the charge on the brand’s marketing behind its new streetside concept, Twisted by Wetzel’s, promoting innovative menu options, flexible formats and impacting snacking trends across the nation.
Women Of The C-Suite: Kim Freer of Wetzel’s Pretzels On The Five Things You Need To Succeed As A Senior Executive
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