• Become a franchisee! Learn more about independently owning and operating a Wetzel’s Pretzels.

  • We are growing and actively seeking multi-unit developers across the US as well as International markets.


  • We are looking for franchise owners with an entrepreneurial spirit, a passion for food and a desire to delight guests.

  • Wetzel’s Pretzels is ideal for a new business owner looking for a simple business that is easy to start, easy to run and easy to scale!

  • We partner closely with our franchisees making this a chance to run your own business with the support and guidance of system that has been perfected over 20 years in franchising.

  • Successful owners are good communicators, can motivate a team and have some experience in sales, marketing and/or management.

FReSH, FASt, FUn...& eASY!

  • From hand-rolled pretzels to lemonade, everything is made fresh with only the freshest ingredients. We’d never do it any other way.

  • Simple menu + simple food prep = easy operation! You can focus on growing your business.

  • You can find Wetzel’s in stadiums, airports and tourist locations but our primary locations are in malls. A mall-based business allows our operators a better quality of life – your store is open mall hours, not restaurant hours!


  • Established business model that has been tested over 20 years.

  • Strong unit economics enable us to beat the industry averages on Profit Margins and Return on Investment.

  • Entrepreneur Top 200 Franchise in 2015.

  • You have the opportunity to growth with Wetzel’s Pretzels brand. We offer multi-unit discounts, whether you are opening a second store in your mall or completely new locations.


  • Location, location, location! Pretzels are the #1 mall snack and finding the right mall location is key. Our seasoned real estate team will work with you to identify real estate opportunities.

  • Build it and they will come! The construction team will help layout and design you a show-stopping store.

  • Field business managers are committed to providing personal support to help you perfect your product, your operation and your business.

  • World class training at our corporate headquarters and ongoing annual training & support around operations, customer service, sales & marketing, P&L management.

  • We combine expertise with a personal touch. While we have 20 years of franchise experience and nearly 300 stores, we still keep a small company feel. We pride ourselves on the personal connections we make with our franchisees.


  • Millions of customers each year are introduced to Wetzel’s Pretzels in iconic locations as: Disney World, Disneyland, Dodger’s Stadium and Universal Studio Hollywood.

  • We didn’t get into this business to be boring. That’s why all of our locations have the fun built in bold, bright colors and imaginative products. Guests are treated to the pretzel making magic as dough gets rolled, twisted and baked into all kinds of deliciousness right before their eyes.


  • Join our team! Request an application and learn more about independently owning and operating Wetzel’s Pretzels.

  • We are growing all across the United States so contact us! International markets also available. We are actively seeking multi-unit developers in the following areas: Indiana, Florida, New York/New Jersey, Maryland/DC/Virginia and Texas.