Two legendary brands. One delicious opportunity.

Walmart and Wetzel's logos

A Wetzel’s Pretzels Bakery offers a proven franchise business model that is perfectly positioned to satisfy hungry Walmart shopper’s cravings for handheld snacks on-the-go.

The world’s #1 retailer meets the #1 pretzel

With ingredients like the combination of two powerful brands, built-in foot traffic and reduced startup costs, the journey to owning a Wetzel’s Pretzels Bakery is tailor-made for owners looking for a simpler franchising option.


High brand recognition

Known around the world


Lower start-up costs

Gets you to the finish line faster


Built-in customer base

A hungry market ready to buy

Wetzel's Pretzel Franchise Owner

“I have tried running other fast-food franchises, and none of them compared to Wetzel’s in terms of ease of operation and profitability.”

Sai Hossain

Multi-unit Franchise Owner including 6 Walmart locations

Why own a Wetzel’s Pretzels Bakery Franchise?

Wetzel’s Pretzels are seen on TV, in the hands of celebrities and in retail giants like Walmart. We’re ideal for franchisees looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable.

Walmart + Wetzel's

Two unbeatable brands customers love

Internationally recognized consumer giant Walmart recognizes the benefit Wetzel’s Pretzels brings to their customers and has agreed that we are a perfect addition for many of their locations. Wetzel’s Pretzels sets you up for success by providing pre-qualified Walmart locations based on traffic and sales volume in the store.

Reach your business goals faster

The journey to franchising your Wetzel’s Pretzels Bakery is significantly streamlined compared to traditional brick-and-mortar locations. You’ll be able skip the traditional real estate search and lease negotiation with the added bonus of lower occupancy costs and start up fees. The result is a faster time to open from execution of your agreement to grand opening.

Mall Franchise Opportunities
Wetzel's Pretzel Franchise Opportunity

Hungry shoppers Primed to buy

We’ve taken the work out of finding your customers. Wetzel’s Pretzels pre-qualifies Walmart locations to set you up for the best possible outcomes. This large captive audience Walmart delivers ensures a constant supply of steady foot traffic and potential sales. It’s a win-win.

These Walmart locations are looking for you

Wetzel’s Pretzels has potential franchise opportunities in Walmarts across the U.S. for enthusiastic Franchisees ready to get baking.


Future Growth

Available locations below have been pre-screened to meet Wetzel’s Pretzels demographic criteria.

Please type in your state name to see potential availability in your state.

Success is at your fingertips

As one of the fastest-growing franchise opportunities in the industry, Wetzel’s Pretzels is seeking qualified Franchisees to bring the Wetzel’s brand of handheld happiness to Walmarts across the country. To ensure our owners can be as successful as possible, we prefer Wetzel’s Pretzel candidates to have:


Net Worth


Liquid Assets

$167,900 - $683,680

Investment Range

Franchise Owner in Wetzel's franchise located in a Walmart

Grab Your Piece of the Pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form, and our development team will contact you.