“I have tried running other fast-food franchises, and none of them compared to Wetzel’s in terms of ease of operation and profitability.”
Sai Hossain
Multi-unit Franchise Owner including 6 Walmart locations
A Wetzel’s Pretzels Bakery offers a proven franchise business model that is perfectly positioned to satisfy hungry Walmart shopper’s cravings for handheld snacks on-the-go.
With ingredients like the combination of two powerful brands, built-in foot traffic and reduced startup costs, the journey to owning a Wetzel’s Pretzels Bakery is tailor-made for owners looking for a simpler franchising option.
Known around the world
Gets you to the finish line faster
A hungry market ready to buy
“I have tried running other fast-food franchises, and none of them compared to Wetzel’s in terms of ease of operation and profitability.”
Sai Hossain
Multi-unit Franchise Owner including 6 Walmart locations
Wetzel’s Pretzels are seen on TV, in the hands of celebrities and in retail giants like Walmart. We’re ideal for franchisees looking for a simple business that is easy to start, easy to run, easy to scale and profitable*.
Internationally recognized consumer giant Walmart recognizes the benefit Wetzel’s Pretzels brings to their customers and has agreed that we are a perfect addition for many of their locations. Wetzel’s Pretzels sets you up for success by providing pre-qualified Walmart locations based on traffic and sales volume in the store.
The journey to franchising your Wetzel’s Pretzels Bakery is significantly streamlined compared to traditional brick-and-mortar locations. You’ll be able skip the traditional real estate search and lease negotiation with the added bonus of lower occupancy costs and start up fees. The result is a faster time to open from execution of your agreement to grand opening.
We’ve taken the work out of finding your customers. Wetzel’s Pretzels pre-qualifies Walmart locations to set you up for the best possible outcomes. This large captive audience Walmart delivers ensures a constant supply of steady foot traffic and potential sales. It’s a win-win.
Wetzel’s Pretzels has potential franchise opportunities in Walmarts across the U.S. for enthusiastic Franchisees ready to get baking.
Available
Future Growth
Available locations below have been pre-screened to meet Wetzel’s Pretzels demographic criteria.
As one of the fastest-growing franchise opportunities in the industry, Wetzel’s Pretzels is seeking qualified Franchisees to bring the Wetzel’s brand of handheld happiness to Walmarts across the country. To ensure our owners can be as successful as possible, we prefer Wetzel’s Pretzel candidates to have:
Net Worth
Liquid Assets
Investment Range
We’re glad you’re interested in putting success right at your fingertips. Start by completing the form, and our development team will contact you.
*Results may vary; while vast majority of stores are profitable, some stores have operated at a loss, please see Item 19 of Franchise Disclosure Document for details.
**See Item 19 of Wetzel’s Pretzels 2024 FDD for additional details on average unit volume, also defined as Average Adjusted Gross Revenues and costs of goods sold; higher average bakery volume claim vs. competitors is based on numbers provided in Item 19 of competitor FDDs.
All trademarks referenced are property of their respective owners. The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere. The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration (or obtained the exemption from registration) and complied with any other applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.