Two legendary brands. One delicious opportunity.

A Wetzel’s Pretzels Bakery offers a proven franchise business model that is perfectly positioned to satisfy hungry Walmart shopper’s cravings for handheld snacks on-the-go.
The world’s #1 retailer meets the #1 pretzel
With ingredients like the combination of two powerful brands, built-in foot traffic and reduced startup costs, the journey to owning a Wetzel’s Pretzels Bakery is tailor-made for owners looking for a simpler franchising option.
High brand recognition
Known around the world
Lower start-up costs
Gets you to the finish line faster
Built-in customer base
A hungry market ready to buy
Why own a Wetzel’s Pretzels Bakery Franchise?
Wetzel’s Pretzels are seen on TV, in the hands of celebrities and in retail giants like Walmart. We’re ideal for franchisees looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable.

Two unbeatable brands customers love
Internationally recognized consumer giant Walmart recognizes the benefit Wetzel’s Pretzels brings to their customers and has agreed that we are a perfect addition for many of their locations. Wetzel’s Pretzels sets you up for success by providing pre-qualified Walmart locations based on traffic and sales volume in the store.
Reach your business goals faster
The journey to franchising your Wetzel’s Pretzels Bakery is significantly streamlined compared to traditional brick-and-mortar locations. You’ll be able skip the traditional real estate search and lease negotiation with the added bonus of lower occupancy costs and start up fees. The result is a faster time to open from execution of your agreement to grand opening.


Hungry shoppers Primed to buy
We’ve taken the work out of finding your customers. Wetzel’s Pretzels pre-qualifies Walmart locations to set you up for the best possible outcomes. This large captive audience Walmart delivers ensures a constant supply of steady foot traffic and potential sales. It’s a win-win.
These Walmart locations are looking for you
Wetzel’s Pretzels has potential franchise opportunities in Walmarts across the U.S. for enthusiastic Franchisees ready to get baking.
Available
Future Growth
Available locations below have been pre-screened to meet Wetzel’s Pretzels demographic criteria.
Success is at your fingertips
As one of the fastest-growing franchise opportunities in the industry, Wetzel’s Pretzels is seeking qualified Franchisees to bring the Wetzel’s brand of handheld happiness to Walmarts across the country. To ensure our owners can be as successful as possible, we prefer Wetzel’s Pretzel candidates to have:
$300K
Net Worth
$125K
Liquid Assets
$167,900 - $683,680
Investment Range

Grab Your Piece of the Pretzel.
We’re glad you’re interested in putting success right at your fingertips. Start by completing the form, and our development team will contact you.