Drive Your C-store Sales with Wetzel’s Pretzels

Adding a Wetzel’s Pretzels to your travel plaza or convenience store allows you to maximize sales per square foot with a delicious, premium option customers can’t resist. Leverage the strength of our easy to operate, low food cost, nationally recognized franchise brand to put more money in your pocket.

Elevate your profit potential

Built-in foot traffic, and low startup costs, make owning a Wetzel’s Pretzels tailor-made for those looking for a simpler, yet premium franchising option. Now’s the time to see how our flexible formats can make adding a bakery to your existing travel plaza or C-Store a reality.

High brand recognition.

Known and loved around the world.

Low investment. Simple to run.

No restaurant experience needed.

The support and training you need.

First-in-class leadership and award-winning training.

Low cost of goods. High return.

Low ingredient costs help your bottom line.
Wetzel Pretzel Franchise Owner

“The ease of operations, cost of goods, training opportunities and return on investment are all things that attracted me to Wetzel’s Pretzels.”

Ron Reger

Multi Unit C-Store Franchisee

The reasons to own a Wetzel’s Pretzels keep adding up

As a strong, beloved brand, Wetzel’s Pretzels continues to be seen on TV, in the hands of celebrities and in high-profile locations, like Disney World. We’re the ideal franchise for those looking for a simple business that is easy to start, easy to run and proven profitable.
Pretzel Franchise

An irresistible impulse buy, that's on trend

Snacking continues to rise, with 90% of Americans saying that they replace at least one meal weekly with a snack. Wetzel’s Pretzels sets you up for success by providing guests irresistible hot, delicious pretzels – and with consumer snacking reaching an all-time high, there’s no better time to begin rolling in the dough with a fan favorite brand.

Simple business model

Serving up a little bit of happiness shouldn’t be complicated. A basic menu and simple food preparation result in a business that’s fun to own and easy to operate. With award-winning training and turnkey marketing, we provide the tools needed to grow your business.

Wetzel's Pretzel Franchise Opportunity
Wetzel's Team

The support and training you need

Our experienced team provides personalized coaching to help make owning and operating a Wetzel’s Pretzels easy. Providing handheld construction build-out assistance and LEAD award-winning training, opening a location is simplistic. Plus, we provide ongoing operations, training, marketing and customer service support.

Low cost of goods, high return

Our handmade pretzels are made fresh every day with simple ingredients, like flour and water. With low food costs and best-in-class snack segment AUVs, Wetzel’s delivers the premium, affordable and portable options that guests crave, while yielding high profit margins to its owners. Learn how our proven business model can contribute to your site’s annual revenue.

Wetzel Pretzel Franchise Owner

Are you ready to take the next step?

As one of the fastest-growing franchise opportunities in the industry, Wetzel’s Pretzels is seeking qualified Franchisees to bring the Wetzel’s brand of handheld happiness to their community. To ensure our owners can be as successful as possible, we prefer Wetzel’s Pretzels candidates to have:


Net Worth


Liquid Assets

$60K - $250k

Investment Range

C Store Franchise Opportunities

Partnerships with key c-store and fuel brands include:

Phillips 66 & Circle K logos

Grab Your Piece of the Pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form, and our development team will contact you.