Privacy Policy

We are committed to protecting the personally identifiable information provided by and collected from you as a user of this Website, (“Personal Information”) in connection with the functions, facilities and services offered on this Site.

This Privacy Policy covers information collected through this Site and any other website that is branded solely by us. It does not cover information collected by us in any other manner or forum.

What Personal Information Does Wetzel’s Pretzels Collect from this Site?

We collect Personal Information about you that you enter into the Site when you communicate electronically with us, or that you provide in any other way. We own all information collected on this website. You can choose not to provide some or all of the Personal Information we ask for, but this may prevent you from using some of our Site’s features. The information we collect includes:

  1. Personal information, such as your name;
  2. Contact information, which we use for contacting you regarding your inquiries;
  3. Location information which you provide; and
  4. Any information you provide the application, such as service information.

Cookies: In addition to the preceding categories of Personal Information, Wetzel’s Pretzels also collects certain non-identifiable information (the “Non-Identifiable Information”). Whenever you interact with Wetzel’s Pretzels, we may receive and store certain types of Non-Identifiable Information. For example, we may use “cookies” to obtain information when your web browser accesses this Site. A cookie is an alphanumeric identifier that we transfer to your computer via your Web browser and store on your computer’s hard drive. The cookie file allows us to recognize your computer when you visit our Site by collecting certain Non-Identifiable Information. We may use cookies to track user traffic patterns so as to determine the usefulness of information we supply to users. The only Personal Information a cookie contains is information you supplied. A cookie is unable to read data from your hard drive, or to read other cookies that may be on the hard drive.

Most Web browsers have a “help” feature on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie, and how to turn cookies off. Our information collection and disclosure practices will continue to apply as described in this Privacy Policy, regardless of any “Do Not Track” signals that may be sent by your Web browser. To opt-out of certain types of advertising cookies, visit the Network Advertising Initiative (NAI) website. Wetzel’s Pretzels may collect aggregate Non-Identifiable Information about users’ interactions with our Site.

Web bugs: We use web bugs (also known as web beacons, tracking bugs, tracking pixels, and clear gifs) to track your movement on this website.

How Does Wetzel’s Pretzels use Personal Information and other Non-Identifiable Information?

Wetzel’s Pretzels uses the Personal Information you provide in a manner that is consistent with this Privacy Policy. If you provide Personal Information for a certain reason, we may use it in connection with the reason for which it was provided as well as the other business purposes described in this policy. For instance, if you contact us by email, we may use the Personal Information you provide to answer your question or resolve your problem. If you contact us about a franchise opportunity, we may use your Personal Information to contact you with more information. Wetzel’s Pretzels also uses your Personal Information and other Non-Identifiable Information collected through the Site to help us improve the content and functionality of the Site, to better understand our customers and markets, and to improve our products and services. We sometimes combine the information you supply to us with third parties and use the combined information. In addition, we may aggregate Personal Information and use the aggregated data for other purposes. Your Personal Information will not be identifiable from the aggregated data.

Log Files: We automatically collect certain information that does not identify and is not linked to individual users (including dates and times, IP addresses, clickstream data, browser types, ISPs, referring/exit pages, and operating systems), and store it in log files. We may use this information to administer our website, track user movements about the site, analyze trends, and gather demographic information about our users.

Communications: Wetzel’s Pretzels may also use your Personal Information to contact you, electronically or otherwise, in the future to tell you about products or services we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to “opt-out” of receiving future communications.

Does Wetzel’s Pretzels Share the Information It Receives?

We do not sell the information of our customers. We consider your information a vital part of our business relationship and we treat it with great care and respect. There are, however, certain circumstances in which we may share your Personal Information with certain third parties, as set forth below.

Agents: We may use third parties as service providers, for example, to remove duplicative information from customer lists and provide customer service. To do so, we may disclose to them that part of your information that they need to provide the service for which we have contracted. We will take reasonable steps to ensure that these third parties are obligated not to disclose your information, use it for any purpose other than to assist us in fulfilling your instructions, or retain it after they have completed their use of it.

If you do not wish your information to be disclosed to any, some, or all of these third parties, you should not use our website to input your contact information for a franchise opportunity.

Business Transfers: In the event we enter into a merger, are acquired, enter into bankruptcy, or sell a major part of our assets, your information may be among the assets transferred.

Protection of Wetzel’s Pretzels and Others: We will disclose your information to the extent we are required to do so by law, or if it is sought by legal process, or if we believe disclosure is necessary to protect our rights or the rights of others. In such instances, we will seek confidential treatment of any of your data so disclosed, but there is no guarantee that confidential treatment can or will be obtained.

Other than as set forth above, to the extent we are able, we will notify you before we disclose your information to any third party and provide you with an opportunity to opt out.

Access to Your Personal Information

If you desire to review your own Personal information, to correct existing information, or to remove your information, or with to raise a complaint or concern about our handling of your Personal Information, please feel free to contact us through telephone or mail using the contact information set forth below. If you request removal of your Personal Information, you acknowledge that residual information may continue to reside in Wetzel’s Pretzels’ records and archives, but Wetzel’s Pretzels will not use that information for commercial purposes.

How Secure is My Personal Information?

The security of your Personal Information is of utmost importance to us. We use reasonable measures to protect the Personal Information you provide to the Site from unauthorized access, deletion, or alteration. However, the security of the Internet cannot be guaranteed. Accordingly, you should not provide any confidential information to this Site.

Applicable Law

This site operates under the privacy and other laws and professional standards of the United States. We may transfer any information on this Site internationally for any of the purposes mentioned in this Privacy Policy. Transfers may involve the transfer of your information between jurisdictions and outside of the jurisdiction in which you submitted your information, including to jurisdictions which the European Union may not deem to provide “adequate” data protection. Please do not provide us any information that you do not wish to be transferred for these purposes.

Links to Third Party Sites

You may be able to access Internet Websites owned by third parties (“Third Party Sites”) available through links from this Site. You understand and agree that your use of such Third Party Sites will be governed by the privacy policies of those sites and not by this Privacy Policy. Wetzel’s Pretzels shall not be responsible for the actions of any Third Party Site operators.


Our website and marketing materials are intended to be viewed by adults over 18 years of age. We do not intend to receive Personal Information from children. Our website is not directed to children under the age of thirteen and we do not knowingly collect Personal Information from children under the age of thirteen. If we become aware that we have inadvertently received Personal Information from a visitor under the age of thirteen on our website, we will delete the information from our records.

Terms of Use, Notices, and Revisions

This Privacy Policy is the sole Privacy Policy governing this Site, is dated July 27, 2021, and supersedes any previous Privacy Policy governing same.

We reserve the right to modify our Privacy Policy from time to time. You should review the Privacy Policy periodically. If we make significant modifications to the Privacy Policy, we will post on the home page of this Site, prior to the effective date of the new policy, a notice that we have a new Privacy Policy.

For questions or other communications regarding this Privacy Policy, you can call us at 626-432-6900, or send mail to Wetzel’s Pretzels, 35 Hugus Alley, Suite 300, Pasadena, CA 91103, Attn: Privacy.