Why Invest In Wetzel’s Pretzels?

HINT: IT’S MORE THAN JUST PRETZELS

From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. Wetzel’s Pretzels are seen on TV and in the hands of celebrities. We’re ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable*.

Wetzel's pretzel bites and cheese sauce
Wetzel's food truck
Wetzels Pretzels Instagram and Mobile App
"

The ease of operation, cost of goods, training opportunities and return on investment are all things that attracted me to Wetzel’s Pretzels.

Ron Reger

Multi-Unit Franchise Owner

Pretzels aren’t the only thing setting us apart.

Consumers demand convenient, fresh foods as snacking continues to rise. Our industry-leading profits and steady growth makes owning a Wetzel’s Pretzels the ideal investment — just look at these numbers.

$826K

Adjusted Average Gross Revenue

10+

Year Average Franchisee Tenure

50%+

of Franchisees Have Multiple Units

Get Started

Big brand strength,
with a small company feel.

With 25+ years of franchise success and more than 425 locations, we have the support systems to help you succeed.
  • Group 46 Our leadership takes pride in the personal connections we make with our franchisees by combining our experience working with companies like General Mills, Cold Stone Creamery and Papa Murphy's with a personal touch. You can easily reach our Senior Leadership at any time.
  • Group 46 Field Business Managers are our “boots on the ground” and provide personalized support to help you perfect your product, your operation, and your business.
  • Group 46 Receive LEAD award-winning training virtually or at our corporate headquarters. Ongoing annual training & support for operations, customer service, sales & marketing, and P&L management.
Wetzel's Pretzel Franchise Owner
Wetzel's Pretzel Franchise Owner
Pizza bites

The best things in life
are fresh.

And we’ll never do it any other way. We make dough from scratch, hand rolled & fresh baked every 30 minutes, with only the best ingredients. We promise this to our guests and it’s something we never compromise on.

*Deloitte Fresh Food Consumer Survey 2023 and ‘Snacking Epidemic: New Research on America’s Obsession with Snacks,’ Forbes, Dec 20, 2023

Happy Wetzel's customer

A simple model makes you simply successful.

We believe serving up a tasty snack to an eager consumer shouldn’t be complicated. To that end, our business model is straightforward and uncomplicated.

Fresh Lemonade
Soft Pretzel Chains
  • Group 46 A basic menu and food preparation results in an easy operation. Your focus can be on growing your business, like the more than half of our owners who own more than 1 unit.
  • Group 46 Our simple platform of Pretzels, Dogs and Lemonade boasts a Cost Goods Sold (COGS) of only 21.3% of Bakery Adjusted Avg. Gross Revenues, see Item 19 of our FDD for details.

Grab your piece of the pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.

(626) 432-6900
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© 2025 Wetzel’s Pretzels Franchise, LLC. All rights reserved.
Member of Vet Fran | Franchise Registry Member Verified 2024 | Franchise Times Top 400 | Franchise Business Review 2023 Satisfaction Award

*Results may vary; while vast majority of stores are profitable, some stores have operated at a loss, please see Item 19 of Franchise Disclosure Document for details. **See Item 19 of Wetzel’s Pretzels 2025 FDD for additional details on average unit volume, also defined as Average Adjusted Gross Revenues and costs of goods sold; higher average bakery volume claim vs. competitors is based on numbers provided in Item 19 of competitor FDDs.

All trademarks referenced are property of their respective owners. The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere. The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration (or obtained the exemption from registration) and complied with any other applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.