Success Is Literally In Your Hands.
PREFERRED REQUIREMENTS
To ensure our owners can be as successful as possible, we prefer Wetzel’s Pretzels candidates to have:
Great leadership skills and the ability to motivate a team.
INVESTMENT & FEE STRUCTURE
All Wetzel’s Pretzel’s Franchise candidates must meet the following terms and conditions:
Financial Requirements
Minimum Requirements:
- Traditional Mall/Outlet
- Net worth: $350k
- Liquid Assets: $150k
- Minimum Credit Score: 680
- Walmart / Non-Traditional
- Net worth: $300
- Liquid Assets: $125k
- Minimum Credit Score: 680
- Food Truck
- Net worth: $150k
- Liquid assets: $75k
- Minimum Credit Score: 680
Terms of Agreement
• 7% Royalty Fee
• 1% Ad Fund Contribution
INVESTMENT BREAKDOWN
| EXPENDITURE | LOW | HIGH |
|---|---|---|
| Initial Franchise Fee* | $10,000 | $40,000 |
| Equipment | $42,000 | $82,000 |
| Initial Inventory/Smallwares | $5,500 | $18,000 |
| Architectural/Construction Project Mgmt. | $5,500 | $18,000 |
| Construction (build out) | $50,000 | $400,000 |
| Signage/Menu Boards | $9,000 | $20,500 |
| Other Misc. Costs (Lease review and deposit, etc.) | $25,900 | $51,650 |
| Additional Funds/Liquidity first 90 days | $20,000 | $53,500 |
| TOTAL INITIAL INVESTMENT RANGE | $167,900 | $683,680 |
*Initial Franchise Fee is significantly lower for Food Trucks and RMUs ($7,500) and may be lower for certain non-traditional formats ($10,000 to 25,000). Above investment ranges refer to Wetzel’s Pretzel’s locations. Estimates for Twisted by Wetzel’s investment range is $400,000 – $800,000.
Ready To Create Some Handheld Happiness?
Let’s Get Rolling
Complete the form at the bottom of this page. Our Development Team will contact you shortly. We are looking forward to getting to know you better!
Apply & Qualify
We’ll schedule a phone interview to explore opportunities, requirements and see if you’re a good fit.
If pre-qualified, we’ll send you our Franchise Disclosure Document and ask you to provide further background, experience, and financial information.
Approval & Site Selection
If all your ingredients are in order, it’s time to meet virtually or in person.
Schedule a virtual Discovery Day to meet the team and view a store behind the scenes. You and our Real Estate Department will select the perfect location for your new Wetzel’s Pretzels bakery.
Now You’re Rolling
Our Construction Team will guide you through the building process, and a Field Business Manager will be on site to support you prior to opening.
Grand Opening Day. Let’s make some pretzels and start rolling in the dough.
Training & Support
We keep our training simple and fun. Plan on one week at our Corporate Headquarters in our award-winning LEAD training program to learn the business.
Then, spend one week in the store…where the real dough hits the table. We have a network of food service distributors to reach you wherever you’re located.
Grab your piece of the pretzel.
We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.
