Success Is Literally In Your Hands.

As one of the fastest-growing franchise opportunities in the industry, Wetzel’s Pretzels is seeking qualified Franchisees to bring the Wetzel’s brand of handheld happiness to their community.


To ensure our owners can be as successful as possible, we prefer Wetzel’s Pretzels candidates to have:

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An entrepreneurial spirit, a passion for food, and a desire to deliver joy to our guests.
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Great leadership skills and the ability to motivate a team.

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Willingness to follow a proven business system.


All Wetzel’s Pretzel’s Franchise candidates must meet the following terms and conditions:

Financial Requirements

Minimum Requirements:

  • Traditional Mall/Outlet
    • Net worth: $350k
    • Liquid Assets: $150k
    • Minimum Credit Score: 680
  • Walmart / Non-Traditional
    • Net worth: $300
    • Liquid Assets: $125k
    • Minimum Credit Score: 680
  • Food Truck
    • Net worth: $150k
    • Liquid assets: $75k
    • Minimum Credit Score: 680

Terms of Agreement
• 7% Royalty Fee
• 1% Ad Fund Contribution


Initial Franchise Fee*$20,000$40,000
Initial Inventory/Smallwares$5,500$10,000
Architectural/Construction Project Mgmt.$6,000$20,000
Construction (build out)$50,000$400,000
Signage/Menu Boards$10,000$23,500
Other Misc. Costs (Lease review and deposit, etc.)$13,000$51,750
Additional Funds/Liquidity first 90 days$25,000$55,500

*Initial Franchise Fee is significantly lower for Food Trucks ($7,500) and RMUs ($5,000). Typically, for franchise bakeries in non-traditional locations, the initial franchise fee has been $20,000 to $25,000, depending on the type of non-traditional format. Additional costs may apply. see FDD for details. A breakdown of the estimated initial costs required to open a Wetzel’s Pretzels store is shown above. The estimates for construction will vary, and may exceed above ranges, based on store size, configurations, market conditions, and regional variations in construction cost.

Ready To Create Some Handheld Happiness?

Here are the next steps in the journey to becoming a Wetzel’s Pretzels Franchisee.

Let’s Get Rolling

Complete the form at the bottom of this page. Our Development Team will contact you shortly. We are looking forward to getting to know you better!

Apply & Qualify

We’ll schedule a phone interview to explore opportunities, requirements and see if you’re a good fit.

If pre-qualified, we’ll send you our Franchise Disclosure Document and ask you to provide further background, experience, and financial information.

Approval & Site Selection

If all your ingredients are in order, it’s time to meet virtually or in person.

Schedule a virtual Discovery Day to meet the team and view a store behind the scenes. You and our Real Estate Department will select the perfect location for your new Wetzel’s Pretzels bakery.

Now You’re Rolling

Our Construction Team will guide you through the building process, and a Field Business Manager will be on site to support you prior to opening.

Grand Opening Day. Let’s make some pretzels and start rolling in the dough.

Training & Support

We keep our training simple and fun. Plan on one week at our Corporate Headquarters in our award-winning LEAD training program to learn the business.

Then, spend one week in the store…where the real dough hits the table. We have a network of food service distributors to reach you wherever you’re located.

Grab your piece of the pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.