A Twisted History Of Deliciousness To Build On.
Company founded by Rick Wetzel and Bill Phelps. First store in Redondo Beach, CA. Less than two years later we began franchising.
Rapid growth with the 100th unit opened. Opened Downtown Disney (Anaheim, CA).
First Walmart location in Scottsdale, Arizona.
LEAD Award winner for Top 10 Best Customer Service Leadership Training Program: Twisted Training for Franchisees.
Launch of Remote Mobile Unit program to maximize property-level sales.
Our first food truck launched in Phoenix, AZ. First bakery opening on a military base at Fort Hood Texas. Bill Phelps handed CEO reins over to Jennifer Schuler as second CEO in the company’s history.
Twisted together! Launched the “We Bake Safe” Program to successfully address the COVID-19 pandemic. Provided franchisees with support from lease negotiations, information and government funding. We opened more stores in 2020 than 2019. Launched a new format for C-Stores.
Brand drives historic sales performance of +24% SSS and sees continued growth across all brand metrics.
Opened first Twisted by Wetzel’s location in La Habra, CA.
Opened first kiosk within Macy’s at the South Coast Plaza Mall in Costa Mesa, California.
Wetzel’s makes its Rose Parade® debut with award-winning float, California Cruisin’. Embodying the parade theme of “Dream. Believe. Achieve,” it celebrated our founders’ dreams coming full circle, from our humble beginnings in Pasadena to an international brand.
Leadership That’s Worth Their Salt.
Our Executive Leadership team leverages over a century of experience from organizations like McDonald’s, General Mills, Papa Murphy’s and IHOP to help you with your new Wetzel’s Pretzels Franchise. Meet the people who will make it happen for you.
Head of Development
Head of Marketing
Grab your piece of the pretzel.
We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.