A Twisted History Of Deliciousness To Build On.

Every Wetzel’s Pretzels leader delivers on the original vision of its founder – each super-premium pretzel will be crafted from fresh dough and baked in-store so each pretzel delivers our brand of delicious handheld fun.
Wetzel's in 1994


Company founded by Rick Wetzel and Bill Phelps. First store in Redondo Beach, CA. Less than two years later we began franchising.

Soft Pretzel Chains


Rapid growth with the 100th unit opened. Opened Downtown Disney (Anaheim, CA).

Wetzel's Pretzel Franchise


First Walmart location in Scottsdale, Arizona.

Wetzel's in 2018


LEAD Award winner for Top 10 Best Customer Service Leadership Training Program: Twisted Training for Franchisees.

Wetzel's Pretzels Franchise


Launch of Remote Mobile Unit program to maximize property-level sales.

Food Truck Franchise Opportunities


Our first food truck launched in Phoenix, AZ. First bakery opening on a military base at Fort Hood Texas. Bill Phelps handed CEO reins over to Jennifer Schuler as second CEO in the company’s history.

Wetzel's in 2020


Twisted together! Launched the “We Bake Safe” Program to successfully address the COVID-19 pandemic. Provided franchisees with support from lease negotiations, information and government funding. We opened more stores in 2020 than 2019. Launched a new format for C-Stores.

Pretzel Franchise


Brand drives historic sales performance of +24% SSS and sees continued growth across all brand metrics.

Twisted by Wetzel’s in La Habra, CA


Opened first Twisted by Wetzel’s location in La Habra, CA.

Mall Franchise Opportunities


Opened first kiosk within Macy’s at the South Coast Plaza Mall in Costa Mesa, California.

Wetzel's Rose Parade float


Wetzel’s makes its Rose Parade® debut with award-winning float, California Cruisin’. Embodying the parade theme of “Dream. Believe. Achieve,” it celebrated our founders’ dreams coming full circle, from our humble beginnings in Pasadena to an international brand.

Wetzel's Ovation 400th location in Hollywood, CA


Opened our 400th location on Hollywood Blvd.

Leadership That’s Worth Their Salt.

Our Executive Leadership team leverages over a century of experience from organizations like McDonald’s, General Mills, Papa Murphy’s and IHOP to help you with your new Wetzel’s Pretzels Franchise. Meet the people who will make it happen for you.

Favorite Menu Item:

Jon fischer

Head of Development

Favorite Menu Item:

hillary frei

Head of Marketing

Wetzels Team

Wetzel's Team

Grab your piece of the pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.