A Twisted History Of Deliciousness To Build On.
1994
Company founded by Rick Wetzel and Bill Phelps. First store in Redondo Beach, CA. Less than two years later we began franchising.
2001
Rapid growth with the 100th unit opened. Opened Downtown Disney (Anaheim, CA).
2005
First Walmart location in Scottsdale, Arizona.
2018
LEAD Award winner for Top 10 Best Customer Service Leadership Training Program: Twisted Training for Franchisees.
2012
Launch of Remote Mobile Unit program to maximize property-level sales.
2019
Our first food truck launched in Phoenix, AZ. First bakery opening on a military base at Fort Hood Texas. Bill Phelps handed CEO reins over to Jennifer Schuler as second CEO in the company’s history.
2020
Twisted together! Launched the “We Bake Safe” Program to successfully address the COVID-19 pandemic. Provided franchisees with support from lease negotiations, information and government funding. We opened more stores in 2020 than 2019. Launched a new format for C-Stores.
2021
Brand drives historic sales performance of +24% SSS and sees continued growth across all brand metrics.
2023
Opened first Twisted by Wetzel’s location in La Habra, CA.
2022
Opened first kiosk within Macy’s at the South Coast Plaza Mall in Costa Mesa, California.
2022
Wetzel’s makes its Rose Parade® debut with award-winning float, California Cruisin’. Embodying the parade theme of “Dream. Believe. Achieve,” it celebrated our founders’ dreams coming full circle, from our humble beginnings in Pasadena to an international brand.
Leadership That’s Worth Their Salt.
Our Executive Leadership team leverages over a century of experience from organizations like McDonald’s, General Mills, Papa Murphy’s and IHOP to help you with your new Wetzel’s Pretzels Franchise. Meet the people who will make it happen for you.
Wetzel's Team
Grab your piece of the pretzel.
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