Wetzel's in the News

Wetzel’s Pretzels Prepares for Milestone Opening No. 400

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First Female Entrepreneur in Wetzel’s Pretzels ‘Access to Equity’ Program to Open Franchise

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Wetzel’s Named to Top 50 Franchise Companies Doing the Most to Champion Diversity List

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Two Sisters Get Their Start in Franchising with a Nontraditional Wetzel’s Pretzels Location

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*Results may vary; while vast majority of stores are profitable, some stores have operated at a loss, please see Item 19 of Franchise Disclosure Document for details. **See Item 19 of Wetzel’s Pretzels 2025 FDD for additional details on average unit volume, also defined as Average Adjusted Gross Revenues and costs of goods sold; higher average bakery volume claim vs. competitors is based on numbers provided in Item 19 of competitor FDDs.

All trademarks referenced are property of their respective owners. The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere. The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration (or obtained the exemption from registration) and complied with any other applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.