Profitable*. Simple.

Own the franchise with all the right ingredients.

Wetzel's Pretzel
Wetzel's Pretzel
Wetzel's Franchise location
Wetzel's W Hand Sign
Fresh Lemonade
Pizza bites

Now’s the time to own a Wetzel’s Pretzels Franchise.

Wetzel’s Pretzels offers a proven franchise business model that satisfies consumers’ cravings for handheld snacks on-the-go. With ingredients like flexible location formats, simple operations and a growing consumer base, the benefits of ownership are always rising.

Growing AUV icon

$871K AUV

Higher average bakery volumes vs. primary competitor**

Wetzel's Pretzels Franchise

fun & simple to own

Smaller employee headcount, simple operations, and convenient hours.

Map of Wetzel's franchise opportunities

market availability

Put a new twist in your portfolio. Own a Franchise today!

Wetzel's Pretzels food truck

we fit into any twist or turn

Flexible designs meet a variety of location needs: malls, food trucks, Walmart, C-store, transit, and tourist areas.

Customer holding a pretzel

An iconic brand

We have passionate fans, celebrity endorsements, and can be found venues like Downtown Disney or Arena.


experienced & accessible leadership

Franchisees have easy access to senior leadership for individualized support.

Pretzel bites with cheese dip

Our owners rave about Wetzel's Pretzels.

Recognized by the Industry

Top Franchises Satisfaction Award 2023 Franchise Business Review
Top Franchises Recession-Proof Satisfaction Award 2023 Franchise Business Review

top 200 franchise by entrepreneur magazine

Franchise Times Top 400

#2 Sales growth snack concept by franchise times


Grab your piece of the pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.