Profitable*. Simple.
Flexible.

Own the franchise with all the right ingredients.

Wetzel's Pretzel
Wetzel's Pretzel
Wetzel's Franchise location
Wetzel's W Hand Sign
Fresh Lemonade
Pizza bites

Now’s the time to own a Wetzel’s Pretzels Franchise.

Wetzel’s Pretzels offers a proven franchise business model that satisfies consumers’ cravings for handheld snacks on-the-go. With ingredients like flexible location formats, simple operations and a growing consumer base, the benefits of ownership are always rising.

Growing AUV icon

$813K AUV

Higher average bakery volumes vs. primary competitor**

Wetzel's Pretzels Franchise

fun & simple to own

Smaller employee headcount, simple operations, and convenient hours.

Map of Wetzel's franchise opportunities

market availability

Put a new twist in your portfolio. Own a Franchise today!

Wetzel's Pretzels food truck

we fit into any twist or turn

Flexible designs meet a variety of location needs: malls, food trucks, Walmart, C-store, transit, and tourist areas.

Customer holding a pretzel

An iconic brand

We have passionate fans, celebrity endorsements, and can be found venues like Downtown Disney or Crypto.com Arena.

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experienced & accessible leadership

Franchisees have easy access to senior leadership for individualized support.

Pretzel bites with cheese dip

Our owners rave about Wetzel's Pretzels.

Recognized by the Industry

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FBR-Franchisee-Satisfaction_Top-Franchises-For-Women_2026
Entrepreneur-Franchise-500

top 200 franchise by entrepreneur magazine

Franchise Times Top 400

#2 Sales growth snack concept by franchise times

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Grab your piece of the pretzel.

We’re glad you’re interested in putting success right at your fingertips. Start by completing the form and our development team will contact you.