Wetzel’s Pretzels Celebrates National Wetzel Day With Free Pretzels and ‘Wetz Fest’ Vibes

Article Source: Franchising.com

National Wetzel Day is back.

Wetzel’s Pretzels is hosting its event on Sunday, April 26. Participating Wetzel’s locations nationwide will offer a FREE Original Pretzel from 3 p.m. to close.

This year’s event features a theme described as “Wetz Fest,” a music festival-inspired concept that transforms National Wetzel Day into a pretzel-related gathering. It includes festival-inspired elements and a context for enjoying a fresh-baked Original Pretzel.

National Wetzel Day is the focus of the event for those visiting during shopping trips or seeking a warm snack.

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*Results may vary; while vast majority of stores are profitable, some stores have operated at a loss, please see Item 19 of Franchise Disclosure Document for details. **See Item 19 of Wetzel’s Pretzels 2026 FDD for additional details on average unit volume, also defined as Average Adjusted Gross Revenues and costs of goods sold; higher average bakery volume claim vs. competitors is based on numbers provided in Item 19 of competitor FDDs.

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