Wetzel’s Pretzels Opens in Gilroy, California

Article Source: QSR

Famous for its mouth-watering, freshly baked pretzels, Wetzel’s Pretzels (Wetzel’s) is opening a new bakery at one of California’s top retail destinations, Gilroy Premium Outlets, as the brand continues to bring its signature treats to Santa Clara County.

Located at Gilroy’s premium outdoor shopping and entertainment center, renowned for its premier dining and retail offerings, the new Wetzel’s Pretzels will add even more flavor with its craveable snacks and refreshing line of signature drinks. This new location is the result of the brand’s expansion into high-traffic environments, bringing both the local community and guests to Gilroy a perfect indulgence as they shop throughout the mall. Harout and Varuzh Abgaryan, seasoned Wetzel’s franchisee and father-and- son duo, will be spearheading this location.

“Opening my fifth location and first mall bakery at Gilroy Premium Outlets is a pivotal moment for my career, especially having my father alongside as he continues his own expansion with the brand,” said Harout Abgaryan. “I’m looking forward to experiencing the liveliness of the outlet mall and offering residents, visitors, and staff our freshly baked pretzels. I’m proud to represent the next generation of franchise owners who are passionate about both the product and the guest experience.”

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*Results may vary; while vast majority of stores are profitable, some stores have operated at a loss, please see Item 19 of Franchise Disclosure Document for details. **See Item 19 of Wetzel’s Pretzels 2026 FDD for additional details on average unit volume, also defined as Average Adjusted Gross Revenues and costs of goods sold; higher average bakery volume claim vs. competitors is based on numbers provided in Item 19 of competitor FDDs.

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