Wetzel’s Pretzels Caps 2025 with Record Growth, Menu Innovation, and Global Expansion

Article Source: QSR

Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, is kicking off the new year after putting a fresh twist on 2025. The brand ended the year by expanding its footprint, introducing menu innovations, and driving non-traditional growth.

In 2025, Wetzel’s Pretzels set a company record for opening the most locations in a single year. Additional milestones included international expansion in Canada, Ecuador, Mongolia, and Indonesia, offering consumers across the globe a taste of its iconic pretzels. Wetzel’s debuted in untapped U.S. markets, opening bakeries in South Carolina, Kentucky, Missouri, and New Hampshire, all while continuing to accelerate its footprint within Walmart and top shopping malls.

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