Wetzel’s Pretzels head of development: Snacking’s here to stay

Article Source: QSR Web

There are few things better than biting into a warm, salty pretzel. At Wetzel’s Pretzels, that’s the bread and butter, so to speak, but the brand is known for so much more.

Wetzel’s has been experiencing record growth outside of malls, the company’s staple location for many years. The brand is on the move, and Jon Fischer, head of development, said there’s a great team behind it.

In 2023, the brand broke records for the most store openings in a year and then broke that record in 2024. Today, the company is nearly 450 units.

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