BUFFALO, N.Y. – Wetzel’s Pretzels (Wetzel’s) is heating up the Buffalo community with the opening of its new bakery at Walden Galleria. As an iconic, buttery, must-have snack location, Wetzel’s has established itself across the country’s most popular destinations, now including Buffalo’s largest shopping, dining and entertainment attraction. Attracting over 23 million visitors per year, the Walden Galleria marks yet another premier location to satisfy pretzel cravings.
Located in Buffalo’s entertainment epicenter, Wetzel’s is baking up one-of-a-kind twisty treats for shoppers and entertainment-seekers of all ages and backgrounds. The purveyor of warm-hearted, passionately created, handheld happiness can be found on the upper level of the shopping center, next to Verizon.
“Walden Galleria is more than a mall – it’s a vibrant, community gathering spot, located in one of the friendliest cities in Upstate, New York. These factors make it the perfect place for Wetzel’s to bring people together through our warm, buttery goodness,” said Wetzel’s Pretzels CDO, Jon Fischer. “As our first location in the area, we’re excited to provide an unforgettable, joyous snacking experience to local pretzel-cravers each day.”
With 28 years in business, the brand continues to outdo itself by increasing same store sales 24% in 2021 as compared to 2019 and a robust pipeline of 40 new store openings planned for this year, setting its sights on a new milestone: 400 units. Beyond conventional locations, Wetzel’s continues to expand its non-traditional presence, including boardwalks, stadiums, transit destinations, big-box retailers like Walmart and Macy’s, convenience stores and through mobile food trucks, providing new ways to ‘Bring Pretzels to the People’ and introduce multiple revenue streams for franchisees.
Known for its playful twist on the beloved soft pretzel, Wetzel’s offers a delicious blend of both tried-and-true menu items with innovative options. Loyal fans of the brand can savor iconic favorites such as the Wetzel’s Original Pretzel paired with ice-cold lemonade or opt to satisfy their sweet tooth with buttery, gooey Cin-A-Bitz all baked fresh at the Walden Galleria location.
Check it out on QSR!