Wetzel’s Pretzels announced today that it has recently teamed up with Thirst, which has inked a franchise agreement to co-brand within a newly-launched Wetzel’s Pretzels food truck. The Wetzel’s and Thirst mobile unit has quickly leveraged its local fandom, becoming a must-have at events and group gatherings.
To learn more about this unique partnership, check out this article with QSR.