Wetzel’s Pretzels Opens Inside Walmart in Clarksville, Tennessee

Article Source: QSR

Wetzel’s Pretzels (Wetzel’s), the iconic brand known for its fresh, hand-rolled pretzels, is opening its first Walmart location in the state of Tennessee, located in Clarksville. Wetzel’s continues its partnership with the world’s largest retailer to grow in untapped markets across the country. The new Clarksville location is situated inside the Walmart at 3050 Wilma Rudolph Blvd and will also serve the Fort Campbell community.

The new store location signifies Wetzel’s Pretzels continued expansion into high-traffic retail environments, including prime Walmart locations. Guests can expect even more flavor to the public with its craveable snacks and refreshing drinks, a perfect pairing for any shopping trip. First-time Wetzel’s operator, Adam Kessler, will be spearheading the opening. Kessler is a veteran who served in the army for 23 years. After retiring two years ago, he decided to start his entrepreneurial journey by bringing a business to his local community. He plans to offer military discounts for veterans and hopes to grow the brand’s footprint in Tennessee.

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*Results may vary; while vast majority of stores are profitable, some stores have operated at a loss, please see Item 19 of Franchise Disclosure Document for details. **See Item 19 of Wetzel’s Pretzels 2026 FDD for additional details on average unit volume, also defined as Average Adjusted Gross Revenues and costs of goods sold; higher average bakery volume claim vs. competitors is based on numbers provided in Item 19 of competitor FDDs.

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