Wetzel’s Pretzels Rolls Out a Cheesy, Craveable Twist with New Mozzarella Stickz

Article Source: Franchising.com

Wetzel’s Pretzels is turning up the heat with the debut of its latest limited-time menu item: Mozzarella Stickz — crispy, cheesy, portable and perfect for summer snacking. This craveable twist is a new category for the pretzel powerhouse and is available starting at $7.99 at Wetzel’s locations nationwide now through Aug. 31.

Crafted with fresh, hand-rolled dough and filled with melty mozzarella cheese, these savory bites are topped with Italian breadcrumbs and baked to golden perfection. Served in a five-piece snack cup pairing perfectly with a side of pizza sauce or creamy ranch dip, this snack is ideal for dipping and snacking on the go. These fresh baked Mozzarella Stickz deliver the comforting taste of traditional mozzarella sticks with a Wetzel’s Pretzels twist.

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*Results may vary; while vast majority of stores are profitable, some stores have operated at a loss, please see Item 19 of Franchise Disclosure Document for details. **See Item 19 of Wetzel’s Pretzels 2025 FDD for additional details on average unit volume, also defined as Average Adjusted Gross Revenues and costs of goods sold; higher average bakery volume claim vs. competitors is based on numbers provided in Item 19 of competitor FDDs.

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