Wetzel’s Pretzels Twists into Macy’s Dadeland Mall

Article Source: Franchising.com

Wetzel’s Pretzels (Wetzel’s) is opening a new bakery at one of Miami’s top shopping destinations, Macy’s at the Dadeland Mall, bringing its signature twisty treats to South Florida.

Located in the popular Miami shopping destination, the Dadeland Mall generates a lively experience for local and visiting shoppers, which is now further enhanced by Wetzel’s Pretzels delectable snacks. Sherine Metayer will be the operator of this location spreading her Wetzel’s passion to the community.

“Bringing a new Wetzel’s Pretzels location to Macy’s at Dadeland Mall is a momentous step forward for my family and me, allowing us to share Wetzel’s with even more people in the vibrant Miami metro area,” said Metayer. “Being inside Macy’s makes it even easier for guests to enjoy our delicious pretzels on the go. I look forward to growing alongside the brand and bringing more pretzels to the people.”

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*Results may vary; while vast majority of stores are profitable, some stores have operated at a loss, please see Item 19 of Franchise Disclosure Document for details. **See Item 19 of Wetzel’s Pretzels 2025 FDD for additional details on average unit volume, also defined as Average Adjusted Gross Revenues and costs of goods sold; higher average bakery volume claim vs. competitors is based on numbers provided in Item 19 of competitor FDDs.

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