Why retail giant Macy’s prioritizes its restaurant program

All told, there are approximately 120 food and beverage concepts embedded in the Macy’s system throughout the country. For additional context, there are about 500 Macy’s store locations. The restaurants division is a nominal part of the business and doesn’t tend to be discussed during the retail giant’s earnings presentations, but it continues to grow, and Leuer said there are plans to add new locations in “various stores.”

“We are continually looking for new concepts, trends, and new brand partners to join our portfolio. When considering concepts, we look for alignment with our customer demographic, resonance with our customers, physical footprint requirements, and more,” he said.

Food, he adds, plays an important part in the overall customer experience, and keeps shoppers in the store longer. Ben Adams, a franchisee who recently opened a Wetzel’s Pretzels at Macy’s Dallas Galleria location, confirmed such benefits exist.

“We get a steady flow of traffic and Macy’s may get some traffic because we’re there, or get people to stay and shop more. It’s definitely been a win/win,” Adams said.

Check out the full article in Nation’s Restaurant News HERE.

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